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Upcoming Events: Memorial Day
Mon, May 27 2013 - 12:40pm to 12:40pm
Labor Day
Mon, Sep 02 2013 - 8:00am to 5:00pm
Western Carwash Show (WCA)
From: Wed, Sep 11 2013 - 8:00am to Thu, Sep 12 2013 - 5:00pm
San Diego Convention Center, San Diego, CA |
Water Savers Progam
Visit the New Wash With WaterSavers® Website and Directory
June 26, 2012
Last week, we relaunched the Wash With WaterSavers® website. With a fresh look to engage consumers and an enhanced car wash location search function, the website is doing more than ever to connect you to your community. Car owners can now find your WaterSavers wash through a search by ZIP/postal code and preferred radius. Each WaterSavers car wash location gets its own customized landing page, like these for Car Wash USA Express in Memphis, Tennessee, and Jet Pro Auto Wash in Wenatchee, Washington. Your landing page will automatically include your company name and address, along with a link to directions to help customers find you.
June, 21, 2012 This week ICA launched the revamped Wash With WaterSavers consumer website. In addition to a fresh look, the site includes an enhanced car wash search function and a customized landing page for every participating location. With more than 1,000 locations enrolled in the program, this site has become the place for consumers to find environmentally responsible car washes.
Wash With WaterSaver
Also, later this summer WaterSavers will be moving further into the world of Facebook. Every participating location will benefit from customized Facebook ads that are targeted to consumers in its geographic area. Also, every participating company will be receiving access to our new Facebook app, a tab from your company’s Facebook Page that tells the WaterSavers story of water conservation and pollution prevention.
For only $129 per year, operators can align their businesses with a recognized, credible brand. WaterSavers is a convenient way to promote and build business. Be sure to see the article in the upcoming issue of CAR WASH Magazine™ about our newest consumer research, which shows that the WaterSavers message is particularly resonant with the most loyal car wash customers.
WCA Members Eligible for ICA WaterSavers Program
The Western Carwash Association (WCA) and the International Carwash Association (ICA) have formed an alliance that will allow WCA members to participate in the ICA WaterSavers™ program. This partnership provides WCA with the same $129 annual membership fee charged to current ICA members, regardless if they are members of ICA or not, as long as they are an active member with WCA.
The Alliance reflects WCA’s recognition of the importance of advancing the car wash industry’s commitment to water conservation and quality. The Western Carwash Association is proud to join with ICA to promote our members responsible use of water conservation, both in terms of water savings and protecting and preserving our National water resources.
Nearly 900 ICA member locations across the United States and Canada are already enrolled in WaterSavers. Car washes must implement water management best practices to be eligible to participate in WaterSavers. Requirements include a maximum use of 40 gallons per car, water recycling, maintaining maximum efficiency of water saving devices and spray nozzles, and protection of our streams, rivers, lakes, and oceans by controlled discharge of waste water to municipal water treatment facilities, or as required by local ordinance.
Participants will be included in the program’s online directory of locations and afforded exclusive access to WaterSavers marketing materials. WaterSavers combines the value of a credible, recognized brand with local promotional efforts to educate consumers and water authorities of the environmental benefits of professional car washing.
More information can be found here.
