9:00 AM PT - Annual Membership Meeting & Awards

9:15 AM PT - Opening Keynote Speaker

10:30 AM PT - On Demand Session Released

How to Lead Car Wash Teams Through and Beyond a Crisis:

7 Prescriptions for Leadership Success

Discover the 6 stages of a crisis and how most people remain in the first 4 stages. True leaders and business owners have to be in stages 5 and 6. Leaders are always looking for ways to become even better. Are your leaders doing everything they can to help your people be successful?  

Based on 100,000 employees surveys, we discovered:

*Why top talent is not performing to their full potential and how to improve their contributions

*Specific actions that lead to short and long term business and employee success

*Behaviors and communications that can accelerate the pace of your positive vision It is difficult to keep teams focused and unified during challenging times. Mary uses her 25 years of active duty experience in the Navy to share how the military coalesces teams, and how you can use these techniques too.  

Attendees will understand:

*What employees need from their leadership right now

*What most employees say they are not getting from their supervisors and managers

*Why everything seems to be taking longer to accomplish and how to improve productivity 

Attendees will receive:

*The 5-Minute Leadership Plan

*The 5-Minute Vision Plan

*The 5-Minute Teamwork Plan

*The 5-Minute Productivity Plan

*The 7 Prescriptions for Success Course Handout 

AND a totally free, totally confidential leadership assessment that leaders can use for themselves and with their teams right away.


Mary Kelly improves profit growth. As an economist, corporate strategist, and leadership development expert, Mary translates economic data that business leaders can use to make the right decisions. 

Author of 13 business and leadership books including 15 Ways to Grow Your Business in Every Economy, Money Smart, Why Leaders Fail and the 7 Prescriptions for Success, 5-Minutes Per Week and 52 Weeks to Building a Better Business, and Who Comes Next? Leadership Succession Planning Made Easy, Mary can be physically found near wine and dogs, and online at She would love to hear from you.


   Preparing for Recovery in a Post-Covid World

Never has it been more critical for decision makers to have a clear, impartial, and data-driven perspective of how factors such as COVID-19, the stay-at-home policies, and the re-opening of economies will impact companies moving forward. This session from ITR Economics will help you determine the best course of action for the most important part of the economy – you and your business.

We will:

1. Look at a system of leading indicators proven to signal cyclical turns in the economy and markets.

2. Present the outlook for the market segments most important to your industry.

3. Assess interest rate and other financial market trends, including the latest information on stock market performance.

4. Cut through the noise and present our expectation of both the human and the business impact of these black swan events. 


Catherine Putney, Economist, ITR Economics 

Catherine is an economist at ITR Economics™. She provides economic consulting services for small businesses, trade associations, and Fortune 500 companies across a spectrum of industries. Her economic insight and forecasting experience play a key role in maintaining ITR Economics’ 94.7% accuracy rating. She specializes in applied research regarding business cycle trend analysis, growth cycle trend analysis, and the utilization of cyclical analysis at the business level. She earned a master’s degree in economics from the University of New Hampshire.


  Trending Issues in State and Federal Wage and Hour Law Compliance

This presentation will address the most recent issues facing the car wash industry involving employee compensation and the related national trends, including compensation for pre- and post-work hour activities, meal period and rest period compliance, contractor and exempt classifications, and preventing and defending against representative penalty and class action claims. The presentation will also provide a general overview of other trending labor and employment issues in 2020.


Treaver Hodson, Partner, Palmer Kazanjian Wohl Hodson LLP 

Mr. Hodson brings over 20 years’ experience in advising executive management, in-house corporate legal counsel, labor relations administrators, and human resource professionals. His legal practice includes offering management counsel and legal advice for compliance with all areas of employment and labor law, including employment hiring and recruitment, performance and incentive compensation, discipline and termination decisions, employment policies and handbook provisions, executive employment agreements, arbitration and alternative dispute resolution agreements, trade secret and confidentiality agreements, workplace misconduct investigations, drug and alcohol testing, employment background checks, employee privacy, and more.   

Self-Serve Operator Panel

Hear from seasoned operators about the issues facing self-serve operators in today’s business environment. This one-hour session will be a chance to hear from operators throughout the country and provide an opportunity for idea sharing and best practices for successful self-serve business operations.   



            Marla Mayer                                                 Sydney King                                                   Steve Tolopilo

        Weiss Guys, AZ                                   The Good Spray Car Wash, UT                          Balboa Car Wash, CA

We are taking our Roadshow online! Get an in depth look at three  of the industries most innovative washes all from the comfort of your office or home. 



Five Star Car Wash

Woodland, CA


Rapid Wash

Idaho Falls, ID


Wow Car Wash

Las Vegas, NV



Citrus Heights Car Wash

Citrus Heights, CA